Free bingo offers around on the Internet. Almost every playing site offers free games in one form of another. It is one of the most common practices in the online environment and is a very successful marketing strategy for the site owner. Both the site operator and the customer benefit from the free bingo which is one of the reasons why it is so popular.
Jonathan Parke, a certified gambling psychologist and marketing director said:
“For the customer, free games are great. The player can enjoy the game without having to pay for the cards by applying for the touchlucky no deposit bonus She may be able to win monetary or merchandise prizes. Of course, the players like free bingo! The free games lower the effective cost of entertainment. The offer can be made to both new and existing players. New players usually receive free games as part of a welcome bonus when they register at the site. Combined with the match deposit bonus, this welcome bonus may amount to hundreds of wagering credits, depending on the site. This can be a strong motivator for a potential customer to register at the site.”
Existing customers at the site can receive the freebies in different ways. There an be specials sessions when the cards are free. The free games can be in the form of Buy One and Get One Free or some variation with different free card to purchased card ratio. The monetary prizes may be the same or they may be lower or there may be merchandise prizes. Either way, the sessions are popular with the players. They feel that their business is valued by the site and they feel happier with their site management.
The value of free bingo as a marketing strategy is that it helps the site operator grow the active customer base and revenues, something the site operator has to be concerned with as a profit oriented business. The site needs to attract new business and the welcome bonus is one of the most effective marketing tools that the site operator has. The free bingo not only makes the site more appealing, it also promotes customer satisfaction and retention. The site operator doesn’t want to see his players join another site in response to a good offer. The player who is content with the total package at the site will not easily leave for another site.
People who are interested in learning more about the free bingo and other offers at the various online playing sites should visit a good informational bingo portal.